State of Digital and Social Media in the Philippines (as of January 2017)

Insight: Digital media needs to be customized per Industry, Social Media does not only focus on FB posting and content creation but building online community and community managers should also monitor brand’s online reputation.

Action: Build a content plan that fits your target market, a separate online community that addresses the need of your market with appropriate categories, and take care of the the customers by managing your online reputation.

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